The pasta was originally branded with the Daunia & Bio brand. But, the Daunia & Bio brand also represented a cooperative of farmers and producers. This was a powerful story on itself, but in combination with the product it seemed confusing. We choose to give the pasta its own brand that was all about the product. To tell the story of the cooperative we turned the Daunia & Bio trademark into a quality label, a golden label that seals all Fattoria packaging.