brand story
RJ Amps started in 2012 to design gear related to guitars, recording and high end music reproduction using the best parts available for the best results possible. Our products and services cover the whole range of guitar amplification and high end audio reproduction. RJ Amps has an extented network of technicians and musicians for development and rigourous field testing. No stone is left unturned to get the best result possible.
brand personality
Trustworthy, serious, passionate, warm, perfectionistic, loyal, creative.
visual identity
primary logo
A basic structure of simple geometric shapes, reflecting the precise and technical nature of the brand.
1.
A letter-form that is balanced and clean. In a fully lower-case state, the logo conveys a warm, approachable, and trustworthy feel.
2.
The final details that give the letter-forms character. Portrayed as an extension of the basic letter-form, by showing them in an outlined state. These details refer to the custom nature of the products and the signature fine-tuning of the sound profiles.
3.
logo construction
Aa
Helvetica Bold
Aa
Helvetica Light
typography
Organic + Geometric
techincal- open- transparant- custom- geometric - organic shapes
X
visual concept
The amp-X
A pedal that cleans up your signal and improves the response to your playing in a very musical way. It works great on pedalboards and is used by some very talented artists
Clean up your signal.
product presentation
Five 3D animations that celebrate the creative nature of the RJ Amps brand. The animations are in the form of continuous loops, showing the function of the product in an abstract manner. With their bold and vibrant color palette, these visuals function as a creative sidestep from the regular branding.
SO- CIAL
media
PRESIDENT
The President delay pedal is an audiophile and studio grade delay with a rack mount quality in a stomp box form.
It has an extreme response to your playing as it should be and leaves any factory made competitor behind him.
The President is very versatile. It can be set from short natural reverb to long lush delay,
at any time retaining the pure sound of the guitar.
EFFECT PEDALS
AN AUDIOPHILE AND STUDIO GRADE DELAY
PRESIDENT by RJ AMPS
RESOLUTION: 1200 x 1200
DURATION: 00:00:06
SOFTWARE: BLENDER 3D and AFTER EFFECTS
- @rj_amps
- @RJAmps
The President delay pedal is an audiophile and studio-grade delay with a rack-mount quality in a stompbox form.
UNIVERSE
Fully hardwired with selected parts to ensure a smooth drive with a good sustain, great dynamics and beautiful harmonics.
EFFECT PEDALS
SMOOTH DYNAMIC DRIVE
UNIVERSE by RJ AMPS
RESOLUTION: 1200 x 1200
DURATION: 00:00:10
SOFTWARE: BLENDER 3D and AFTER EFFECTS
- @rj_amps
- @RJAmps
Fully hardwired with selected parts to ensure a smooth drive with a good sustain, great dynamics and beautiful harmonics.
X
The RJ Amps X.
A pedal that cleans up your signal and improves the response to your playing in a very musical way.
It works great on pedalboards and is used by some very talented artists
EFFECT PEDALS
CLEANS UP YOUR SIGNAL
X by RJ AMPS
RESOLUTION: 1200 x 1200
DURATION: 00:00:03
SOFTWARE: BLENDER 3D and AFTER EFFECTS
- @rj_amps
- @RJAmps
A pedal that cleans up your signal and improves the response to your playing in a very musical way.
PACIFIC
The RJ Amps Pacific.
A smooth, yet articulate compressor able to perform at a very musical level.
EFFECT PEDALS
SMOOTH NATURAL COMPRESSION
PACIFIC by RJ AMPS
RESOLUTION: 1200 x 1200
DURATION: 00:00:06
SOFTWARE: BLENDER 3D and AFTER EFFECTS
- @rj_amps
- @RJAmps
A smooth, yet articulate compressor able to perform at a very musical level.
AUCKLAND
The Auckland high gain pedal is a hardwired distortion able to give a detailled high gain sound with an unsurpassed level of keeping the low end.
The sounds of the Auckland range from Dumble like smooth drive to the ultimate in detailled distortion.
The pedal is fully hardwired which translates in a clear articulated sound with loads of harmonics and a serious punch in the lower registers.
EFFECT PEDALS
THE ULTIMATE IN HIGH GAIN
AUCKLAND by RJ AMPS
RESOLUTION: 1200 x 1200
DURATION: 00:00:06
SOFTWARE: BLENDER 3D and AFTER EFFECTS
- @rj_amps
- @RJAmps
The Auckland high gain pedal is a hardwired distortion able to give a detailled high gain sound with an unsurpassed level of keeping the low end.
Rebranding of RJ Amps.
RJ Amps started in 2012 to design gear related to guitars, recording, and high-end music reproduction using the best parts available for the best results possible.
For this redesign, the brand identity was re-established and further specified. This resulted in a more coherent brand message.
Based on the brand personality, the logo and visual identity were built. both reflecting key aspects of the brand essence.