Sometimes we don’t buy a fragrance because of its smell, but rather because of the image the brand portrays. It might show a lifestyle, attitude or ambiance that resonates with us. But, is that also true for knock-off fragrances?

There is something very special about buying knock-off goods. We buy it because we want to experience the brand story off the original without paying for it. But what happens to the brand experience? We know it’s a fake, so it probably doesn’t feel the same. But, we do our best to imagine its real, so we get a little bit of the original brand story.

But now there is this second story, a shady one. A story that isn’t about high-class culture, the finest ingredients or good-looking people. It’s rather a story about deception, crime and people that just don’t care so much about the rules. And because you bought it, you’re part of it.

This double storytelling is what Daisy by Pahw Meng is based on, a complex layered storytelling that is about being rebellious, cynical and having absolutely no brand loyalty. This product is aimed at people of target group Gen Y and Gen Z.