Vim Tonic
Vimto is a soft drink sold in the United Kingdom. It was first manufactured as a health tonic in cordial form, then decades later as a carbonated drink. It contains the juice of grapes, raspberries, and blackcurrants, flavored with herbs and spices. The original recipe was invented in 1908 by (John) Noel Nichols. Nichols grew up in the Scottish town of Shortridge.
Cult
Although its origin in the UK, Vimto gained major popularity in the middle-east and Africa over the last 80 years, obtaining a true “Cult” status.
Redesign
This project is a redesign of the European version of carbonated Vimto. The can design is distinct by its unusual use of color and graphics with no visual reference to the fruity content. Vimto is usually found in the exotic section in the supermarket.
The main objective of this redesign is to simplify the design while keeping its cult appearance.
current packaging.
brand and packaging redesign.
logo design.
packaging design.
Logo redesign.
brand and packaging redesign.
logo design.
packaging design.
brand and packaging redesign.
logo design.
packaging design.
packaging design.
brand and packaging redesign.
logo design.
packaging design.
